JAPANESE BODY THERAPY – System-Driven Wellness Franchise with Package-Based Revenue

JAPANESE BODY THERAPY Franchise Concept

A System-Driven Wellness Business Built Around Customer Value, Standardization and Reproducibility

JAPANESE BODY THERAPY (JBT) is a Singapore-based wellness franchise built around our proprietary PM Balance Seitai concept.

JBT is not designed as a typical massage business.

Our model combines photo-based posture assessment, PM Balance Seitai, structured customer consultation, staff training, store operations and KPI management into one standardized operating system.

The objective is to reduce dependence on individual therapist personality or experience and create a business model that can be trained, managed and reproduced across multiple locations.

Our Suntec City flagship store serves as the operating model, training base and development center for JBT franchise expansion.

PROVEN OPERATING TRACK RECORD

JBT is already operating from its flagship location at Suntec City, Singapore.

Current operating proof includes:

• 1,072+ Google Reviews
• 4.9 Average Google Rating
• Approx. 560 documented posture-improvement cases
• Approx. SGD 1.2 million annual cash revenue at the Suntec flagship

The franchise model is being developed from a real operating business rather than from a theoretical concept.

WHY JBT WORKS AS A FRANCHISE MODEL

No Product Inventory

JBT is a service-led business and does not require merchandise inventory.

Normal operating consumables are required, but the business does not depend on purchasing and holding retail stock.

Package-Based Cash Flow

JBT uses structured 17-session and 34-session treatment programs, supporting repeat visits and a package-based cash flow model.

The business is not designed around one-time treatment sales alone.

Broad Everyday Demand

JBT serves common customer concerns including:

• Neck and shoulder discomfort
• Lower-back concerns
• Knee concerns
• Posture
• Pelvic balance
• Recurring physical discomfort

These concerns exist across a broad adult customer base.

Review & Referral Flywheel

Customer satisfaction can lead to:

Customer Value → Reviews → Referrals → Repeat Visits → Long-Term Trust

JBT combines Google reviews, customer referrals, visible posture changes, social media and local brand awareness to reduce reliance on paid advertising alone.

Value Before Selling

JBT is not designed around aggressive selling.

Photo-based posture assessment helps customers objectively understand their body condition and treatment plan before making a decision.

The focus is on creating customer understanding and value first.

Standardized Operating System

JBT standardizes:

• PM Balance Seitai treatment structure
• Photo-based posture assessment
• Customer consultation framework
• Staff training
• Store operations
• KPI management
• Manager and supervisor coaching

This helps reduce dependence on individual therapist style and supports operational reproducibility.

Owner-as-Manager Model

The franchise owner is not required to be the main therapist.

A trained local team delivers the service and manages daily operations, while the owner manages the business, staffing, capital allocation and KPI performance.

This is not a fully passive business, but it is designed so the owner can operate primarily as a business manager rather than as the main practitioner.

End-to-End Headquarters Support

JBT Headquarters supports franchise partners through:

• Business model and financial review
• Site and location review
• Recruitment support
• Flagship store training
• Pre-opening preparation
• Opening support
• KPI review
• Operational improvement
• Field coaching and ongoing franchise support

HOW THE JBT CUSTOMER MODEL WORKS

JBT differentiates itself from conventional massage businesses by helping customers see and understand their physical condition.

The customer journey combines:

Customer Concern
→ Photo-Based Posture Assessment
→ Understanding of Posture and Body Balance
→ PM Balance Seitai
→ Individual Improvement Plan

This structured process supports customer understanding, consistent service delivery and long-term treatment planning.

Detailed consultation sequences, question design, internal training systems and operating manuals are proprietary JBT know-how and are provided through the appropriate franchise training process.

BUSINESS STRUCTURE

JBT operates through a combination of:

• Initial customer sessions
• 17-session treatment programs
• 34-session treatment programs
• Repeat customer visits
• Renewal / buy-up after completion of the initial program

New-customer acquisition is the primary sales engine during the launch stage.

As the customer base develops and customers complete their initial treatment programs, renewal and buy-up can become an additional revenue engine.

Detailed sales, cash flow and financial models are provided to qualified prospective partners after inquiry.

DESIGNED FOR EFFICIENT STORE OPERATIONS

The JBT franchise format is designed as a compact, high-efficiency store model.

A standard format can operate with approximately:

• 6 treatment beds
• 2 Thompson beds
• Photo-analysis area
• Reception / consultation space

The franchise store does not need to replicate the larger footprint of the Suntec flagship.

The flagship is intentionally larger because it also functions as JBT’s training and operational development center.

OWNER & TEAM STRUCTURE

The base operating model is designed around a small local team.

The owner focuses on:

• Business management
• Recruitment and staffing decisions
• KPI review
• Capital allocation
• Maintaining JBT operating standards

The trained local team focuses on:

• Customer service
• Posture assessment
• PM Balance Seitai
• Customer consultation
• Daily store operations

INVESTMENT

Franchise Fee:
SGD 28,000

Estimated Total Initial Investment:
Approx. SGD 115,000 – 195,000

Base Planning Case:
Approx. SGD 150,000

Actual investment varies depending on:

• Store condition
• Renovation requirements
• Landlord works
• Rental deposit
• Equipment
• Location
• Local operating requirements

Detailed financial projections are reviewed individually with prospective franchise partners.

SINGAPORE FRANCHISE OPPORTUNITIES

JBT is seeking qualified partners to develop additional locations in Singapore.

Available structures include:

• Single-unit Franchise
• Multi-unit Franchise

We welcome enquiries from:

• Business owners
• Multi-unit operators
• Wellness businesses
• Healthcare businesses
• Fitness businesses
• Beauty businesses
• Service businesses
• Operators able to recruit, train and manage a local team

These are preferred partner profiles and are not intended to exclude qualified applicants from other industries.

INTERNATIONAL FRANCHISE & DEVELOPMENT OPPORTUNITIES

JBT is also seeking qualified franchise and development partners in selected international markets.

Priority markets currently include:

Thailand / Malaysia / Indonesia / Philippines / Taiwan / Hong Kong / China / UAE / Australia

Potential partnership structures include:

• Single-unit Franchise
• Multi-unit Franchise
• Area Development
• Master Franchise

For selected countries and territories, JBT may discuss Exclusive Development Rights with qualified partners who demonstrate:

• Sufficient financial capability
• Strong local market knowledge
• Operational experience
• Ability to recruit and manage local teams
• Capability and commitment to develop multiple locations
• Commitment to JBT operating standards, training, KPI management and customer outcomes

The Suntec City flagship serves as JBT’s operating model and training base for international expansion.

FRANCHISE SUPPORT

JBT provides support throughout the franchise journey.

Before Opening

• Business model review
• Financial review
• Site selection guidance
• Rent and operating-cost review
• Recruitment support
• Store setup preparation

Training

• Flagship store training
• PM Balance Seitai training
• Posture assessment training
• Customer consultation training
• Store operations
• KPI management

Opening

• Opening support
• Customer-flow guidance
• Operational support
• KPI monitoring

Post-Opening

• Ongoing KPI review
• Operational guidance
• Staff development
• Conversion and customer-flow improvement
• Field coaching where required

JBT’s support is designed to provide franchise partners with an operating system, not simply the right to use a brand name.

WHO WE WANT TO GROW WITH

JBT is looking for partners who want to build the business over the long term.

We particularly welcome:

• Business owners
• Multi-unit operators
• Wellness, healthcare, fitness, beauty and service businesses
• Partners with local market knowledge
• Operators capable of recruiting and managing people
• Partners committed to training, operating standards and KPI management
• Partners interested in developing multiple locations over time

NEXT STEP

If you are interested in developing JAPANESE BODY THERAPY in Singapore or bringing JBT to your market, we welcome the opportunity to discuss:

• Your target market
• Your location
• Your business background
• Your development plan
• The appropriate franchise or development structure

Detailed financial information and the JBT Franchise Proposal are available to qualified prospective partners after inquiry.

CONTACT

Yuta Kizaki
CEO
JBT GLOBAL PTE. LTD.

Email: yuta@jbtsg.com
Phone: +65 9888 1254